Pablo Ferro was a cutting edge, experimental artist whose work emerged in the 1960’s.I chose this artist because I have an interest in film as well as graphic design.Ferro was an early innovative graphic artist working in several genres-film titling,tv,advertising,logo design.His first intro sequence film was Stanley Kubricks’ Dr. Strangelove, where his inventive use of type_graffiti syle with dynamic zooming and scaling set a new trend in filming.Ferro often used a simple, Giocometti -like font, somewhat fragile and tense at the same time.
Another of his early film work was opening sequence to The Thomas Crown Affair.He used a multi-screen technique,where several rectangular images , varying in size, revealed the characters,the locations and gave you clues about the movie to come.The images snapped on and off to the beat of the song ‘Windmills of the Mind’ and popped up all around the screen-space.These new ideas were subsequently used to edit the film itself.
His work influenced the future of film,advertising and graphic design.
He later directed some films,painted and designed sound.
The Type Studio’s article Scaling Logos ( @ Fonts.com)
The article describes ways to tweak logos for divers uses.It described altering the weight of thin strokes as the art work is enlarged -as well as opening the counters (the enclosed spaces).What I learned is to question the client about future uses of the logo-for instance signs and posters, besides the primary one( usually letterhead).With this knowledge you can then submit several sizes of- slightly altered but -essentially the same logo.
Final second stanza
The plan is to use a contrast of bright ,surreal colors and underground grunge.Seeds will be jewels,producing ribbons of color-(illustrator file)growing( using Mask)to become trunk.Plan to use effects: glow,echo, scatterize, and variety of close ups and medium views.
Storyboard for mystical poem celebrating life force and survival;symbolic seeds underground; “through resistance” send out colorful strands that become the roots, trunk, branches( etc. ) of flowering tree.